Top Ideas for Marketing and Promoting your Planet Mark Status

Communicating your Planet Mark status: marketing and branding strategies for B-Corps, Ethical organisations and Planet Mark businesses

Planet Mark
Top Ideas for Marketing and Promoting your Planet Mark Status

Why Promoting and Marketing you Planet Mark Status is Important for 2023

What is Planet Mark Certification?

Becoming Planet Mark certified is a great way to showcase your commitment to sustainability and environmental stewardship. The certification, which is awarded to businesses that demonstrate a commitment to reducing their carbon footprint year-on-year and making a positive impact on the environment, can help market your business in several ways.

Here are just a few ways that being a Planet Mark certified organisation can help grow and communicate your business and values.

How can Planet Mark Certification help my business?

With more and more businesses recognising the importance of sustainability and making an effort to reduce their environmental impact, consumers are becoming increasingly interested in supporting companies that are doing their part to protect the planet.

Becoming Planet Mark certified can help you stand out from your competitors and demonstrate to customers that your business is taking concrete steps to reduce its impact on the environment and that you are committed to making a positive impact.

How can Planet Mark make my business more people friendly?

Being Planet Mark certified can also help you attract and retain customers. Many consumers are looking for businesses that align with their values and are willing to pay more for products and services from companies that are environmentally responsible.

Taking the time to get certified means you can tap into this market and attract customers who are looking for sustainable options. Customers stay loyal to companies that they perceive as socially responsible and environmentally friendly and Planet Mark certification will certainly give your business sustainability credentials.

The same is true for recruiting and retaining talent to your business. Sustainable credentials will attract more forward thinking talent to your business, and having a clear values will ensure they stick around so you can take your business to the next level.

How can I promote my environmental credentials?

Planet Mark certification can help you boost your reputation and credibility. Displaying your Planet Mark standard on your website and social media channels, you are showing that your company has been independently verified and certified by an organisation that is dedicated to reducing carbon emissions.

Promoting Your environmental achievements leads to customers being more likely to buy products with sustainability credentials, and your suppliers, and other stakeholders will see your business’ reputation increase.

Why should my business become Planet Mark Certified?

Planet Mark certification can help you save money.

  • Reducing your carbon footprint, you can reduce your energy costs and other expenses associated with running your business.
  • Promoting your sustainability efforts and Planet Mark certification, you can attract customers who are willing to pay more for environmentally friendly products and services.
  • Planet Mark certification lets you stand out from your competition.
  • Demonstrating your commitment to sustainability and environmental stewardship not only help attract new customers but retain customers for repeat business.

Will Planet Mark certification help my B Corp journey?

Environmentally conscious business gain a competitive edge in the market.

B Corp research shows purpose-led businesses are more confident in their growth with 60% of socially conscious companies feeling fairly or very confident about growth, compared to 44% of their counterparts.

Is DiSRUPT Planet Mark certified?

DiSRUPT Recruitment Agency is currently the only Planet Mark and B Corp Certified Recruitment Agency in the UK. We first became Planet Mark certified in May 2020.

The certification enables us to create a strong and transparent carbon reduction strategy we needed to build our knowledge and understand the numbers behind the science of the process. Our close partnership with Planet Mark has allowed us to understand our environmental strategy and advance our business.

We're now recognised as a sustainability game changer within our industry and enjoying steady growth as a result.

David Holby-Wolinski, Co-Founder of DiSRUPT, said, “We will continue to learn and be inspired by other businesses within the Planet Mark community we have a collective responsibility to strive to make this world a better place for our children and the generations that will follow.”

Can I get help becoming Planet Mark certified with DiSRUPT?

As the leading UK  Ethical and Sustainable recruitment agency DiSRUPT and our Recruitment Process Outsourcing (RPO) experts, can offer a to help you through the Planet Mark Process and introduce you to our partners who can help you on your sustainability journey.

Just one of our many DiSRUPT tentacles that can help your business fulfil your recruitment needs and become a more sustainable and transparent business at the same time.  

Got a recruitment and retention problem because potential talent can’t see your sustainability efforts? DiSRUPTit for better recruiting!

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D-Lab is the DiSRUPT Agency Think Tank bringing together all the very best News, Articles, Events, Training, Webinars, ESGs, Ideas and concepts from leading experts in the areas of Diversity & Inclusion, Sustainability, Wellbeing and Mental Health.

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